Many years ago, GW published core and secondary games and supported them with a wide range of figures. The core games are/were WFB, 40K, and LotR. The secondary games were Space Marine, Epic 40,000, Epic Armageddon, Necromunda, Space Hulk, Blood Bowl, Mordheim, and Battlefleet Gothic to name the big hitters.
A large number of people were drawn into the GW Hobby from these secondary games, myself being one of them. And a lot of us speak about those games with passion and fond memories! But those games aren't supported much at all anymore and GW isn't focused on using them or other great game ideas as entry points into the GW Hobby.
While GW has continued to produce great models and kits, there is no effort into additional entry point games. Yes, they have licenses with Fantasy Flight Games to produce great board games, and video game companies to make video games, but are those folks who play these games actually entering the GW Hobby? GW certainly has wider recognition than ever before, but is the hobbyist pool actually expanding? Board gaming and video gaming are great fun, but they are instant gratification games and easily achievable results within hours. Do those people want to or are willing to spend hours working on an army?
I find it to be an interesting discussion point. In all my years of playing and wide spread interaction with hobbyists across the world, I haven't met anyone yet who has said that GW video games or GW board games (2005-present) were the cause of them getting into the GW Hobby.